Shane Nichols started his professional sales career in college selling advertising for the campus newspaper. He quickly emerged as a sales leader, getting promoted to sales manager. And this has been the story throughout his career, transitioning from newspaper to magazines, from magazines to radio, from radio to television, from television to sports sponsorship, Shane is a recognized leader and award-winning seller wherever he goes.
Shane published his first book, The Intelligent Advertiser: The Definitive Guide to Finding Value in Broadcast Media, in 2018. And The 7 Habits of Highly Effective Advertisers, was published in the fall of 2020. Both are available on Amazon.